Why Athletic Training and Corporate Wellness Work.
Tomorrow is a big day! It is the first Corporate Wellness fair that I will be going to as ”Colorado Athletic Training / AtheraCorp” (my businesses). I had the idea for this 3 years ago, right before I started working for the US Olympic Luge team. I was getting certified in Active Release Technique and I learned that ART providers work for various companies to release muscle tensions for their employees.
Anyone’s initial reaction would be ”okay, so what?” Until you learn that the providers are paid $200/hour, which means that the ART company is charging $250-500/hour for services. What company would pay this??? It’s just a massage right?
Three years ago, I began working for the Luge team, traveling between Lake Placid Olympic Training Center and various countries in Europe. There was a lot of travel time, and I’ve always been the type of person to put down time to use. So I read and researched as much as I could. By the time the season was finished, I knew what I had to do. I would go to a large growing forward-thinking city and start a business in Corporate Wellness.
When I came to Denver, my only focus was paying rent, but after one year, I began running the numbers. You can see all the numbers here: https://atheracorp.com/denver-corporate-wellness. Evidently, if a company hires and Athletic Trainer, ART provider, or even an Ergonomic specialist, each could save up to 50-86% on workers’ compensation costs related to soft-tissue injuries. Also, each can provide a reduction in employee turnover and improvement in employee satisfaction.
Again… ”so what?”
Well, for a company of 1000 employees, this adds up to a minimum estimated savings of around $280,000 per year and potential savings of up to $1.2 million. And that is just for the addition of one of these services or specialists.
Currently, there are only a handful of companies that provide Athletic Trainers to the corporate world. I may be the only person/business that combines Athletic Training, Ergonomic Safety, and Active Release.
Athletic Training is practiced by athletic trainers (ATC), health care professionals who collaborate with physicians to optimize activity and participation of patients and clients. Athletic training encompasses the prevention, diagnosis, and intervention of emergency, acute, and chronic medical conditions involving impairment, functional limitations, and disabilities.
Most ATC’s work in the high school, college, or professional sports settings. However, ATC’s are a perfect fit in the Corporate and Industrial world. When you treat employees like athletes who need to be at optimal health to function, this benefits both the employee and the employer.
Tomorrow, Colorado Athletic Training LLC and AtheraCorp Ltd. make their debut on the Denver corporate wellness scene. Hundreds of companies have already hired ART providers and ATC’s. If you work for a company in Denver that you believe would benefit from these services, fill out the contact page on this website, and I will get back to you shortly.
Don’t forget to stop in and say hi if you are at the convention tomorrow!
*My schedule is posted on the previous blog update.